Kfc Essay free essay sample

It has grown enormously following its fragile birth, splashing in scintillating numbers in both franchisees and company owned stores all over. The company’s prime strength lies in providing high-quality chicken meals to its huge consumer base all over the world. Now every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world. The company has strong product identification through its branding, advertising as well as packaging signifies the company in various manner. The famous paper bucket that KFC uses for its larger sized orders of chicken, its logos and the famous picture of Harland Sanders, the initial founder, all represent KFC in the most colorful way. KFCs specialty is fried chicken served in various forms. However the recipe of 11 herbs and spices used by KFC in preparation of their chicken still remains a trade secret. We will write a custom essay sample on Kfc Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page KFCs primary product is pressure-fried pieces of chicken made with the original recipe. The other chicken offering, extra crispy, is made using a garlic marinade and double dipping the chicken in flour before deep frying in a standard industrial kitchen type machine. Despite KFC’s success as a company, the fast food organization had faced many problems over the years. There were mostly environmental issues that had influenced their product marketing and in time they had inherited new ways and different techniques to cater their fast food products. Animal Cruelty Since 2003, the animal rights group People for the Ethical Treatment of Animals (PETA), have been protesting KFC’s treatment of the animals used for its products with the Kentucky Fried Cruelty campaign. PETA states that they have held more than 12,000 demonstrations at KFC outlets since 2003 because of alleged mistreatment of chickens by KFC suppliers. Alleged rainforest destruction In May 2012, Greenpeace accused KFC of sourcing paper pulp for its food packaging from Indonesian rainforest wood. Independent forensic tests showed that some packaging contained more than 50 per cent mixed tropical hardwood fibre, sourced from Asia Pulp amp; Paper Macro environment KFC operates in a larger macro environment of forces that creates opportunities, but also threats. A company such as KFC usually cannot influence trends in the macro environment, as they affect people and organisations on a larger scale. However, KFC has to carefully examine macro environmental trends and must create competitive responses to such trends. There are six major macro environmental forces KFC has to take into account. Micro environment The microenvironment consists of all forces that are close to KFC, and on which KFC has an impact. They directly affect KFC’s ability to serve its customers. Three major components influence KFC’s microenvironment: COMPETITORS Because the fast food market is highly competitive, KFC faces a wide number of direct and indirect competitors. KFC’s main competitors are fast food chains such as McDonald’s and Domino’s, which are already well established throughout the world. McDonalds’s in particular is a direct competitor, as they have already successfully introduced their Salads plus line, which directly targets ‘healthy food’ conscious world we live in. But, there are a number of other competitors that is also focusing on ‘chicken’ types products. All this competition makes it quite difficult for KFC to maintain or even broaden their customer base. However, with the introduction of a new and healthy product range, KFC can differentiate itself from most competitors and will gain a competitive advantage. CUSTOMERS KFC’s customer market consists solely of the consumer market. KFC’s products are bought by individuals (males, females, singles, and families). Therefore, the product range KFC offer should appeal to as many people within this consumer market as possible, to ensure that the maximum amount of products can be sold. The characteristics of these individuals and a segmentation of them are discussed later in this report. Strengths and weakness of competitors Strengths: 38 products, Attractive Outlets, Huge Marketing, Budget, More entertainment for kids Weaknesses: Same type of Menu, No Home Delivery How they compete with their competitors? It is found that KFC compete its competitors by five ways: †¢KFC compete its competitors through marketing strategy †¢They offered different packages at different events like Ramadan offer, midnight offer etc. †¢KFC compete their competitors by providing good services They must hired the hard selling persons to market their product in the market and motivate their employees for the sake of organizations and employees do well and they compete there competitors KFC has quality products and through these quality products they compete their competitors Current Sales Analysis Market Share Market Share KFC has a very long history and has the most recogni ze able brand in chicken with over 50% of the market share. It becomes difficult for the companies like Sub way, Mc Donald’s, Chicken planet, Dixie or those who may want to enter in the market of fast food restaurants. Due to with over 50% of the market share in fast food industry KFC has recognition around the world and has been globally positioned for many years in and to capture the market share in adopting a chicken loving experience. Environmental factors and opportunities Political: The operations of KFC are affected by the government policies on the regulations of fast food operation. Currently government are controlling the marketing of fast food restaurant because of health concern such as cardiovascular and cholesterol issue and obesity among the young and children in the country. Governments also control the license given for open the fast food restaurant and other business regulation need to follow such as for a franchise business. Good relationship with government in giving mutual benefits such as employment and tax is a must for the company to succeed in any foreign market. Economic: Though for last 1 year there was economic slowdown all across the globe but the sales of KFC and other fast food chains did not slow down to that extent that of other sectors in. The GDP (Purchasing Power Parity) is estimated at2. 965 trillion U. S. dollars in the year 2010. The GDP- per Capita (PPP) was 2700 U. S. dollars as estimated in 2008. The GDP- real growth rate in 2007was 8. 7%. India has the third highest GDP in terms of purchasing power parity just ahead Japan and behind U. S. and China. Foreign direct investment rose in the fiscal year ended March 31 2007 to about $16 billion from just $5. 5 billion a year earlier. Socio cultural: India is the second most populous nation in the world with an approximate population of over 1. 1billion people. This population is divided in the following age structure: 0-14 years – 31. 8%, 15-64 years – 63. % and 65years and above – 5. 1%. There has also been a continuous increase in the consumption of fast food in India. The social trend toward fast good consumption is changing and India has seen an increase of 90% fast food consumption from the year 2002-2007. This increase is far greater than the increase in the BRIC nations of Brazil (20 per cent), Russia (50 per cent) and China (almost 60 per cent). Thus this shows a positive trend for fast food industries in India. Technological: The fast food Industry is heating up with a lot of foreign players entering the market. The technological knowhow and expertise will also enter the market with an increase in competition. With the lower rates and increase technology the fast food counters are attracting youth by giving them attractive deals. For e. g. KFC and Domino’s pizza. For a fast food restaurant, technology does not give a very high impact on the company and it is not a significant macro environment variables. However KFC should be looking to competitors innovation and improve itself in term of integrating technology in managing its operation. For example in inventory system, supply chain management system to manage its supply, easy payment and ordering systems for its customers and wireless internet technology. Implementation of technology can make the management more effective and cost saving in the long term. This will also make customer happy if cost savings results in price reduction or promotional campaign discount which will benefits them from time to time. Environmental: As one of world largest consumer of beef, potatoes and chicken, KFC always had been critics for world environmentalist. This is because high consumption of beef causing the green house effect by methane gasses coming from the cow’s ranch. Large-scale plantation has effect the environment and lost of green forest opening for plantation activities. Vegetarian environmentalist criticizes the fast-food giant for cruelty to animals and slaughtering. In America, once KFC want to introduce whale burger causing uproar because whales are endangered species. Before using paper packaging, KFC once had been criticized for being insensitive to pollution because of using ne based packaging for its food products. Imagine millions of people purchase from fast food operator and how is the impact to world environment by throwing away those hard to recycle packaging. Our world is getting concern on environment issue and business operating here should not just care for profit, but careful usage of world resources for sustainable development and care for environment safety and health for our future generation. Critics and concern from all public or activist should bare view and support if necessary to ensure we play our social responsibility better. Legal factors: As a certified fast food operator, there are many regulations and procedures that KFC should follow. For example is the Halal certification that becomes a concern to Muslim consumers. KFC should protect its integrity and consumer confidence by ensuring all materials and process are as claimed or must followed. Other legal requirement that the business owner should follow as stipulated in laws are such as operating hours, business registration, tax requirement, labor and employment laws and quality amp; environment certification (such as ISO) in which the outlet has been certified. The legal requirement is important because the offenders will be fined or have their business prohibited from operating which can be disastrous. KFC India -BCG Matrix Boston Consultancy Group (BCG) Matrix Currently KFC have launched a new product in the market. They have also tried to come into the beverages market by launching its new brand of shakes called KRUSHERS. As it is a fairly new product it comes in the category of the Question Mark in the BCG Matrix. It has a low market share thus brings low revenue. KFC is advertising a lot to popularize this product so there is a lot of expenditure on it. This product is individually not bringing any profits and is a cash drain for the company. Company may decide to completely remove this product from the market if it does not do well soon and start bringing in revenue. Business macro-environmental factors The company and all the other actors operate in a larger macro-environment of forces, including political, economic, cultural, technological, legal and ecological factors, which shape opportunities and pose threats to the company. Political and legal regulatory affect the strategic development of KFC Corporation, which made the US market more challenging. Example- Forbidding the use of trans-fat cooking oil mandating calorie counts on menus,removing advertisement from kids programme, and even prohibiting from making unconfirmed claims concerning nutritional value and losing weight benefits. All of these may seriously impede the free flow of goods within a group and from suppliers and consumer demand. According to the Institute for the World Economy, the aggregation of financial crisis continues to result in negative result to the world economy and generate a strong downturn in the entire restaurant industry, which leads to the falling of US unit expansion from 3. % of 2006 to 2. 4% of 2007. On the other hand, fewer costs as compared with healthier food helped KFC and the entire fast food industry to grow rapidly. Moreover, KFC can increase profit margins with chicken which is lower in cost compared to other meat. With the ever-increasing impact of health consciousness, like obesity, among consumers, its increasingly hard for KFC to ke ep its original product mix and alternatively prompt them to offer healthier foods (threat). In contrast, under the slump chicken consumption in Europe and Asia market owing to the outbreak of avian flu, US market still shows an image of rising. Furthermore, hurried and changing lifestyle of people along with convenient and tasty characters of foods, which offered numerous business opportunities for KFC Corporation. The innovation in technology offers further development possibilities to fast food industry. However, owing to equipment problems, KFC lost its Rotisserie Chicken market which had achieved a huge success in non-fried chicken area. Restaurants are known to have very high levels of energy intensity due to their relatively small building size and the amount of cooking, heating, and refrigeration needed to prepare and serve food to customers. Due to these high levels of energy use, we continue to focus our efforts on reducing our energy intensity in both new and existing restaurants. In 2006 KFC established a goal to reduce energy usage in the U. S. company-owned restaurants by 12 percent from 2005 levels by the end of 2009. They achieved a 14% reduction through the application of numerous energy conservation measures (ECMs). In addition to reducing energy consumption, these ECMs resulted in the elimination of over 117,000 metric tons of CO2 per year from the atmosphere. The KFC China division has also recognized the need to focus on energy conservation and has become actively involved in implementing ECMs over the past few years. Their efforts have resulted in the elimination of over 5300 metric tons of CO2 per year. Greenpeace, a conservational and environmental organization in 46 countries, has accused Cargill concerning the illegal exportation of soya to KFC for its chicken food supplied. Changing consumers perception about KFC is arisen among analyst and specialist and forthright. In respect to the accusations has actively retrofit existing restaurants with more efficient lighting systems. During 2009, 190 restaurants in China had their interior linear fluorescent lamps upgraded to a more efficient version resulting in a reduction of over 600 metric tons of CO2 per year. Heating, Ventilation amp; Air Conditioning (HVAC): In 2006, Yum! made the commitment to standardize high efficiency air conditioning systems for all U. S. restaurants. Since then, over 1800 high-efficiency air conditioning units have been installed with slightly over 600 taking place in 2008 and 2009. These 600 + installations have reduced our CO2 output by 10,500 metric tons per year. In China, the engineering team developed the means to overcome water hardness issues compromising the efficiency of certain heating devices used in our KFC kitchens. Their solution enabled the equipment to operate at peak efficiency which eliminated over 4200 metric tons of CO2 per year. In conclusion, KFC had used all its macro environment factors efficiently; it had improved its product in terms of packaging technology, its cooking methods and most important heath wise keeping in mind the external affect on the environment.

Physiology of the cardiovascul essays

Physiology of the cardiovascul essays The Cardiovascular System-Blood Pressure and The ECG Blood pressure is the force of blood distending the arterial walls. Blood pressure is measured in the Brachial artery using a sphygmomanometer, the average resting bp in a normal person is 120/80. The higher number is the systolic blood pressure (SBP), which is produced as blood is expelled from the heart during ventricular systole. The lower number indicates diastolic blood pressure (DBP), this corresponds to the pressure being exerted on the blood vessels during the relaxation phase (diastole) of the cardiac cycle. Blood is delivered to all tissues of the body by maintaining arterial blood pressure, which is dependent on cardiac output (volume of blood pumped by the heart per minute) and peripheral resistance (which is increased by constriction and decreased by dilation of the arterioles). Blood pressure is controlled by chemoreceptors which signal to the vasomotor center in brain causing vasoconstriction as well as barorecepteors. Humans have myelinated Baroreceptors, found in the carotid artery in the neck, the pulmonary arteries and in the aortic arch. They respond to stretch in arterial walls caused by changes in blood pressure. The set point for blood pressure can be changed by other receptor inputs or other inputs to the brain (8). Arterial blood pressure increases and decreases with every heart beat, baroreceptors in the carotid artery are sensitive to oscillations in the normal range of 1-10 H and pressure changes from 60-180 mmHg. Rate of pressure change as well as to the steady or mean pressure are detected. If the pulse pressure decreases,baroreceptor firing rate also decreases This is important during conditions such as hemorrhagic shock where pulse pressure as well as mean pressure decreases. Therefore, a combination of reduced mean pressure and pulse pr essure reinforces the baroreceptor reflex. Compliance (The ability of a blood vessel wall to expand and c...

Maintain the Profitability of the Cinema Term Paper

Maintain the Profitability of the Cinema - Term Paper Example A cinema manager requires a much-diversified personality to handle the programs of the cinema, customers, and employees of the company. Along with his set of responsibilities, the cinema manager requires to conduct marketing so that more people visit the place.   He also requires handling budget affairs to ensure that the highest quality of the film is depicted along with its availability and the response it is getting from the audience. (Kleynhans, 2006)The role and responsibility of the passionate candidate will be as follows; The manager requires, being able to lead all the operations of the cinema. He is required to plan, develop and initiate such programs through which the cinema can advertise movies. He should also be required to recruit and train the staff which is under his control and also manages shifts and payment of the staff. The budget of the cinema is also in its control. The manager also needs to ensure that all the staff pertaining in the company are met with health and safety regulations in the venue, and there are facilities provided to the staff if they are inhibiting any issues (Kleynhans, 2006). The cinema manager requires being able to have collaboration with the different representatives in the community to promote films in the local society. He should be aware of the upcoming movies, the demand of the audience people in general. Through these collaborations with the audience and community, the cinema manager can ensure that people get the opportunity to view the movies which are in demand and a target can also be set by these people to watch a particular movie every month or year (Cooper, Ivan, & Tinline, 2003). The cinema manager requires promoting films through events at the cinema. This can be done by hosting the films at the cinema, especially introducing film premiers and other film festivals that will be able to promote films (Edenborough, 2007). It is the responsibility of the cinema manager to deal with the inquiries of the audience or the press relating cinema. The manager should be able to solve any issues or complaints regarding an attribute of the screening.

The Understanding of Probability Assignment Example | Topics and Well Written Essays - 1500 words

The Understanding of Probability - Assignment Example Understanding uncertainty is part of human’s quest to gain much more confidence, particularly in a logical decision-making process. The uncertainty which means knowing just a little of what might probably happen triggers much wider and deeper understanding of the value of numbers among those concerned individuals who are trying to make certain decisions. For instance, computation of probabilities based on the actual random samples from an entire class or population can be viewed as much of a representation. This can be meaningful knowing the fact that drawing a sample from a certain population in which every entity has the equal chance of being drawn can be viewed reliably in explaining the entire sample. In this paper, I gave light on the value of probability which will fall to what Stein said, â€Å"I wonder what would be revealed if a scientific study were done on the numbers† (American Institute of Physics 1). In the same way, his realizations based on what he said, â€Å"Now I feel comforted by the power of mathematics† (Chang 2) had been emphasized based on the following articles: The baseball game is one of the most played games in the world. However, it is not just purely a game by design, but a rich area which paves the way to exploring more mathematical concepts and methods. Mathematical concepts and methods may vary depending on the level of information and data type. The two articles include the discussion of chance in which the baseball game will end up to the seventh series. Considering the assumption that the two teams have equal chances of winning, getting the value of probability of winning in the seventh game may sound not so complex. However, there are many factors to be considered to exactly model the probability of winning the baseball game in the seventh series. Considering that the two teams may not exactly have equal chances of winning due to the fact that the other team may just be exactly better.

Barriers to communication Essay Example | Topics and Well Written Essays - 500 words

Barriers to communication - Essay Example Nurses fail to listen properly due to many reasons. Firstly, nurses have to keep up with the demand of their job all the time - which involves running from one bed to another, and taking care of many patients with individual and unique requirements within short notice. As a consequence, studies point out, that nurses fail to "listen" carefully to their patients owing to lack of time - they prefer hearing them out for a formality. Secondly, nurses are afflicted with a disease called "predisposition". Their prejudice on many vital areas causes them to ignore individual and unique patient needs, which automatically leads to a communication breakdown. Lack of patience among patience arises because of their lack of participation in a conversation, where they have to primarily play the role of a listener. This leads to irritability and loss of patience. "In each interaction, it was the STAFF who controlled the time, place, participants, structure, purpose, topics and language, as well as the form and style of discourse. There were few opportunities for patients to influence the agenda."1(Cass, Alan, et al.: Sharing true stories: improving communication between aboriginal patients and healthcare workers, 2002.) The difference in the gender of patients and nurses leads to many awkward and natural difficulties in communication, and magnifies in cases

Women On International Assignments

Women On International Assignments During the past two decades, more and more organizations have been going global, and, as a result, more and more employees are being sent on international assignments. Employers are sending more female workers on international assignments than ever before, according to a report. The study looked at 100 multinational companies with about 17,000 male and female employees working overseas. This trend reflects the increasingly global nature of modern companies. Nowhere is this dynamic more palpable than it is in the Asia-Pacific region, particularly China, which reports the greatest rise in number of female assignees. But this is not the only region experiencing a boom in the number of female assignees. Respondents from North America report having nearly four times as many female assignees, while their European counterparts say they have twice as many. The trend is expected to continue. Fifty-five percent of respondents anticipate that the number of female assignees will increase steadily over the next five years. Only 4 percent of the survey participants believe the number of female assignees will decline. For their part, female workers are willing to take on assignments overseas because they can open opportunities for professional advancement. An increasingly young, multicultural and diverse workforce brings an important new phase to expatriate assignments, termed the pre-decision phase. Pre-decision can be likened to an assignment due diligence procedure that includes a careful assessment of all aspects associated with the proposed posting. Vital to this process is the opportunity to visit and evaluate living, housing, working, schooling and lifestyle options in the host location. Many Generation X (22-35 years old) and Generation Y (21 and under) employees will refuse an assignment outright if this is not offered, leaving International HR departments little option than to offer the possibility. The first hurdle to be faced by the hopeful applicant is the selection process itself. After confirming the technical competence and suitability of the candidate, companies generally have two principal assessment targets in identifying their potential expatriates. One is the cross-cultural competence of the candidate (and accompanying partner). This includes knowledge, skills, and personality traits. The other is termed situational readiness and takes in all factors that may influence the assignment, such as candidates career path objectives and personal factors that may influence the assignment. Cross-cultural personality assessment is usually combined with behavioral interviews to form a complete picture of individual competencies, weaknesses and strengths. Candidates should keep these desirable characteristics in mind when undergoing assessment. Female graduates should be aware that worldwide women hold a very low percentage of all international management positions. This circumstance not only hinders the business success of multinational firms abroad but it also limits opportunities for women to succeed at home. Most multinational companies prefer that their senior management have abundant overseas experience. Excluded from that experience, women are also excluded from promotions and power later in their careers. It is necessary, therefore, for women to lobby for these assignments early in their careers. Often the selection process within an organization will be less than transparent, and a proactive standpoint will be necessary. This briefing paper clearly brings about the problems faced by women on international assignments. TERMS OF REFERENCE: The briefing paper was prepared to assume me as the researcher. Let the client be a company that wishes to send their women employees on international assignments. For which they were in need of knowing almost all the pros and cons of doing the same. The result and the ideas that I suggest may or may not satisfy the company. OVERVIEW OF CURRENT SITUATION: The specific problems faced by women in international assignments were found to be, Barriers to women in management (entry level) Barriers to women in career path Personality traits Adjustment problems Cultural,social,legal,economic and political factors Several women were offered positions only if there were no suitable male candidates for the post. ANALYSIS: Strengths, weaknesses, opportunities and threats (SWOT) analysis can be a useful tool in the assessment of the gender dimension of development programmes. The SWOT analysis as follows: Strengths: internal features of a project that have proved effective in addressing gender issues (e.g. project components, methods and techniques for implementation, monitoring and evaluation techniques, project staff and management); Weaknesses: internal features of a project that have not proved effective in addressing gender issues; Opportunities: external factors that may assist in overcoming the weaknesses and building on the strengths; and Threats: external constraints that restrict the range of opportunities for change. Although the above operational definitions for opportunities and threats specify a focus on external factors and external constraints. This is appropriate for ongoing projects and programmes since both the internal and external factors in opportunities and threats are relevant. What this shows, at a general level, is the need to adjust tools such as the SWOT analysis to the situation in which they are being used. SWOT Analysis: Strengths Weaknesses high rate of womens participation during programme formulation good participation by other stakeholders (e.g. Ministry of Gender, Youth and Community Services) project addresses the most vulnerable woman-headed households and marginalized women water users associations formed in which both women and men participate women participate in irrigation scheme activities equal opportunity for women and men to access credit and markets through water users associations no provision in project design for conducting a baseline study to act as a foundation for addressing food security, nutrition and income enhancement lack of training on gender issues cultural values: women tend to be shy during group meetings women have no access to modern machines and other technology (e.g. ploughs, tractors) Opportunities Threats conduct a baseline study strengthen the linkage with the gender mainstreaming efforts coordinated by the extension services of the Department of Agriculture support the development of labor-saving technologies the problem of the sustainability of womens empowerment, given the relatively short period of the programme, coupled with lack of training programme affected by the displacement of people due to droughts and floods limited funds Strengths Restructured, rationalized and focused Good political leadership Trained, skilled and experienced staff Project implementation experience Focused on policy and not interventions Focused on helping private sector Based in the commercial capital of the Country Already involved with various marketing interventions, i.e. warehouse receipt Support to cooperatives and participation in international trade conferences Capable and constructive senior civil servants weakness Limited operating budget(poorly funded) Distant from capital (isolated) Staff poorly paid Low staff morale Lack of marketing expertise Lack of marketing expertise -indeed, considerable naivety in the understanding of support to private-sector marketing interventions Ministry has a very wide agenda and is lacking in focus Probably finds it difficult to give sufficient resources to rural marketing Staff poorly paid and lacking motivation at middle and lower levels. opportunities Much donor goodwill Government reform programme for function analysis, downsizing, liberalization and privatization. Key ministry and lead sector Size and remit offer opportunity to become the lead ministry for support to small-scale farmer marketing Opportunity to become the lead ministry and catalyst to the private sector by supporting existing entrepreneurs and the private sectors involvement with marketing. Threats. Staff turn over Shifts in political climate Limited field presence due to Decentralization Lack of sympathy and understanding of the private sector will seriously disadvantage its identification of interventions. Unsure of its status to assist with rural marketing Seen as a promoter of cooperatives a concept derided by private sector. SOLUTIONS RECOMMENDATIONS: Women need air-miles to improve their international career prospects, but the first challenge many ambitious women face is getting an assignment in the first place. Women entering traditional gender-typed occupations can find themselves in such archetypal female ghetto occupations as secretarial work. Women nowadays can enter the employment with the same level of educational attainment as men. Women graduates expressed as much interest in international careers as their male colleagues which shows their managerial capacity. There are many ways to be get rid of the problems that arose due to the adjustment problems. They can handle them by their own. Adopt a sophisticated approach to the determination of criteria for effective international managers. Monitor their selection processes to ensure access is not unfairly restricted to specific section of employees. Avoid assumptions as to the likely motivation of women to accept overseas assignment and the likely success rate of women expatriates. Decision-makers make assumptions as to what they think the best sort of assignment for someone would be. When they move that framework over to women they tend to eliminate certain jobs because of the locations they are in and assume they are either too dangerous or difficult. Depending upon the degree to which a culture has been involved in the process of globalization, foreign businesswomen are seen firstly as business people, secondly as representatives of their culture, and thirdly as women. In a shrinking, wired, global world there are still many reasons why companies choose to send expatriates rather than hiring locally, including meeting key strategic business requirements, such as the need to establish a business presence quickly in response to rapid market developments and helping to recruit, orient and train new employees. Perhaps still most importantly, expatriates play a strategic role in the transfer of corporate values and culture. It is cultural attitudes toward the role of women in child-rearing and family life which play a role in this shortfall as women move through different life stages. Adopt an educative approach to the organizational resistance to sending women abroad; do not assume it is the result of direct prejudice. Try to be in right place at the right time. FORECASTS OUTCOMES: Men still account for the lions share of international assignments, but an increasing number of women are going to foreign lands as well. By 2010, participating companies predicted that 20% of the expatriate population would be female. Although it is undocumented, international HR executives estimate that about half of all female expatriates are not married and go on assignments as singles. Domestic U.S. relocation figures have shown dramatic increases in the transfers of women as well, and these statistics may support the forecast of an upward trend in the international arena. According to the Employee Relocation Council, women, who made up 5% of the domestic transferee population in 1980, made up 11% of that group in 1986 and 18% in 1991. The forecast for 2010 is 24%. Companies also reported that they are expanding their global talent banks and using more focused and competency-based selection tools. More women are listed as candidates for key overseas positions than they were 5 to 10 years ago. We are no longer making the faulty assumption that women are not mobile and not interested in a foreign assignment, said one HR executive. REFERRENCE SECTION: Napier, N.K. and Taylor, S (2002) Experiences of women professionals abroad. Powell.G. (1988) Women and men in management, Beverly hills. International Human Resource Management, Annie-Wil Harzing, J. Van Russeyveldt, 2004. Handbook of research in international human resource management by Gunter K.Stahl, Ingmar Biorkman, 2006. Women in Management: Current Research issues by Marilyn Davidson, Ronald J Burke, 2000. Expatriate women managers: genders, culture and career by Katharina Hartl, 2003. Senior female international managers: why so few? By Margaret Linehan, 2000. Fundamentals of human resource management by Raymond A Noe, 2004. The gender of the gift: problems with women and society by Marilyn Strathem, 1990.

The Afro-Cuban Struggle for Equality Essay -- Cuba Equality Racism Ess

The Afro-Cuban Struggle for Equality Introduction During the late nineteenth and early twentieth centuries, the island of Cuba was in the process of emerging from a Spanish colony to an independent nation. Freedom from Spain, however, was not the only struggle that Cuba was experiencing at this time. After having been oppressed by slavery for several centuries, Afro-Cubans, who had joined the fight for independence in large numbers, were demanding equality in Cuban society. Nevertheless, whites, especially in the elite, continued to initiate discriminatory practices against them. As a last resort, Afro-Cubans staged an armed protest in response to the outlawing of their political party in 1912. Although valiant, the attempt was nonetheless a failure because it did not succeed in establishing racial equality in Cuba. Rather, it tragically resulted in the massacre of thousands of Afro-Cuban protesters by Cuban whites. Discussion As was the case throughout the Americas, white racism against blacks and mulattos was deeply rooted in Cuban society. Prejudice and discrimination against Afro-Cubans continued to increase after the abolition of slavery in 1886. Whites, particularly those in the upper classes, viewed blacks and mulattos as belonging to an inferior race that was unworthy of the same rights and privileges that they themselves enjoyed in society. Education, entertainment, and employment were some of the areas in which Afro-Cubans suffered significant discrimination. They were often denied acceptance into private schools, given separate accommodations in theaters and other entertainment establishments, refused service by many restaurants, and were usually unable to obtain employment in professional and skille... ...test as a last resort to bring about its restoration. Nevertheless, it resulted in failure when Afro-Cubans were massacred by the thousands. Conclusion The massacre of 1912 demonstrated that there remained to be seen true racial equality in Cuba. Although the wars of independence had brought about some improvements in race relations, such as the fraternity shared between the races when fighting together against Spain, and the recognition of some Afro-Cubans as outstanding military leaders, the nation’s black and mulatto populations remained for the most part at the lower levels of society. Without politicians who would support their interests, Afro-Cubans would continue to be without equal opportunities in Cuba. Works Cited Helg, Aline. Our Rightful Share: The Afro-Cuban Struggle for Equality. Chapel Hill: The University of North Carolina Press, 1995.